Development
Product Management
Built a scalable executive education platform for women leaders at Fortune 100/500 companies. Designed with three core principles: performance, administrative flexibility, and seamless content management.
Athena Alliance serves thousands of executive women from companies like Amazon, Apple, Microsoft, and Intel. They needed to transition from a fragmented LMS system (Thinkific + Salesforce) to a unified platform that could:
The solution leveraged Static Site Generation (SSG) to pre-build thousands of pages at build time rather than relying on runtime API calls.
Tech Stack:
A Netflix-like experience for on-demand executive education content.
Core Features:
Technical Implementation:
// Build-time static generation for scalability
export async function getStaticPaths() {
const events = await getEventsFromContentful();
return {
paths: events.map(event => ({ params: { id: event.id } })),
fallback: 'blocking'
};
}
// GraphQL query optimization
const EVENT_QUERY = `
query EventPage($id: String!) {
event(id: $id) {
title
speakers { name, bio, company }
categories
videoUrl
transcript
}
}
`;
Performance Results:
Extended the Library with executive coaching marketplace functionality.
Key Features:
Administrative Benefits:
Instead of introducing another database layer, I built a custom Node.js webhook system that:
// Webhook handler for cross-platform sync
app.post('/webhook/contentful', async (req, res) => {
const { sys, fields } = req.body;
if (sys.type === 'Entry' && sys.contentType.sys.id === 'event') {
await Promise.all([
syncToSalesforce(transformForSF(fields)),
triggerStaticRebuild(),
updateSearchIndex(fields)
]);
}
res.status(200).send('Processed');
});
Business Impact:
Technical Achievements:
Static Site Generation Benefits:
Headless CMS Benefits:
Webhook Orchestration Benefits:
This project demonstrated that architectural decisions should serve business constraints, not just technical preferences. By choosing SSG + Headless CMS, we solved three critical problems simultaneously:
The success pattern: identify the core constraint (performance + admin usability), choose architecture that directly addresses it (SSG + CMS), then build minimal custom infrastructure (webhooks) to connect everything seamlessly.
If you’re ready to take your project to the next level, contact me today. I’m always excited to discover new projects, and connect with talented people who have a vision for their business. Drop me a line and I’ll get back to you.