CTO/CPO · 10+ years experience

Product strategy.
Hands-on engineering.
Applied AI.

I’m Will, a product-minded technical founder building AI systems around real data and real workflows. I take problems from customer discovery through architecture, implementation and evaluation.

12+ products from zero to marketScaled products from $0–10M ARRHundreds of thousands of usersExited founderForbes 30 Under 30, 2024

Selected work

From ambiguous problem
to working system.

What I built, the decisions behind it,
and what happened next.

01 / Applied AI · Geospatial intelligence

Vale

Founder & Engineer · 2026

Hundreds of millions of geospatial data points ingested

PlanningTerrainHazards
PostGIS → SiteReportField-level evidence · coverage · confidence
CLI / MCPGrounded answers
System architecture

Making fragmented land data usable by AI.

Built the ingestion and spatial data infrastructure behind an AI land-intelligence system: hundreds of millions of geospatial data points, heterogeneous planning and environmental sources, and cited site reports served through Python, PostGIS and MCP.

MCPGrounded generationEvaluation design

100-case evaluation across 25 English authorities

Read the case study
02 / Venture building · Energy infrastructure

Metris Energy

Co-founder & CTO / CPO · 2023–2025

Tens of thousands of devices · millions of telemetry records

OEMs & devices5-min telemetry
Normalized energy dataBilling · performance · fault detection
System architecture

Building an energy startup from zero to market.

Co-founded a venture-backed energy startup, owning product strategy, engineering, hiring and technical sales. Took the platform from MVP to market and early signs of product–market fit, connecting tens of thousands of devices and ingesting millions of telemetry records.

Company buildingProduct strategyTechnical sales

Co-founder & CTO / CPO · secondary share sale

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03 / Embedded delivery · Data architecture

Berrien Springs Public Schools

Fractional CTO · 2025

District systemsFragmented data
One source of truthUnified district data architecture
System architecture

One data foundation for an entire school district.

Sold and scoped the engagement, then personally architected and built a unified data system across district applications as sole engineer and strategy consultant.

Customer scopingArchitectureImplementation

Unified data for a district with $100M in annual funding

Read the case study

How I work

Close to the customer.
Deep in the implementation.

01 / Understand

Find the useful problem.

Work with customers and domain experts to understand workflows, test demand and define a scope worth shipping.

02 / Build

Own the system.

Connect models, tools, APIs and data. Build the application and the infrastructure needed to make it useful.

03 / Evaluate

Learn from failures.

Separate retrieval failures from answer failures, inspect evidence, and use evaluations to guide changes.

More experience

A decade of building
and shipping products.

All work ↗

Python · TypeScript · React / Next.js · PostgreSQL / PostGIS · OpenAI & Anthropic APIs · MCP · AWS / GCP

Let’s talk

Building AI that works
in the real world.

I’m exploring Applied AI and Forward Deployed Engineering roles where I can work closely with customers, write code, and own delivery.